It was a huge experience since 2006, when my boss had decided to give up web development business & willing to do web product. We decided that we will do B2C Auto website called DriveInside.com. In the beginning I had started researching on different international car portal such as Edmonds, Autobytel, Cars, & Cars Direct. There was no Indian B2C car website except some magazine site online. Since then I am working in this Auto portal for last 9 years. I was involved in competitor’s research, prototyping, design, usability, interaction design and rectification based on analytic to increase traffics in day to day basic. Over the period of time UI design trends had changed and to maintain the standard we also practiced the UI design changes every year. Here are some homepage UIs evolved time to time.
Groove kudos is a conversion rate optimization widget that shows customer reviews directly on a website to increase sales.